Tags
Bagni di Lucca, Forte dei Marmi, gelato, Italian beaches, italy, Photography, Pietrasanta, travel, Tuscany, Viareggio
After leaving Viareggio we drove about 10 minutes north to the town of Forte dei Marmi In Italian – Forte dei Marmi means “Fort of the marbles”.
Forte dei Marmi is a sea-side town and is located along the northern Tuscany coast between the Marinas of Ronci and Pietrasanta, in an area known as Versilia.
Forte dei Marmi is known for its clean, sandy beaches. It is a low-key beach resort aimed at wealthy Italians. Forte Dei Marmi was, in fact, one of the first beach resorts in Italy, begun at the turn of the century and becoming instantly popular with royalty and the rich “beautiful people” who still flock to villas in the pines. The number of bathing establishments is enormous
The town takes its name from the fortress that rises in the middle of the main square, built under Grand Duke Peter Leopold.
This is a very pretty town with its very own character. The shops are just so lovely and even the streets are beautiful. It looks like a good place to go to for shopping especially high-end shopping, with many of the shops carrying popular designer labels.
When we arrived it was obviously siesta time as most shops were closed but for us it was a great time to be there as there was plenty of parking and we were able to wander around everywhere leisurely.
One of the most important shops was open, yes the gelataria. Naturally we had to try it out.
Everywhere you look there are beautiful flowers and plants, lots of trees and pretty outdoor seating.
We did learn while we were there that each Wednesday, a market is held which has become famous for deep discounts on designer clothes, leather goods, and other products. This will be on my list of things to do on my next visit to this lovely area.
Forte dei Marmi is only about an hour drive from Bagni di Lucca, via Lucca along super roads. We did return to Bagni di Lucca a different way, driving over the mountains. It was a stunning drive however it did take longer this way.
What a beautiful place, thanks to you it’s now on my bucket list and I will ensure to be there on a Wednesday for a major shopping spree. Love the pics.x
Thanks Donna. It is your kinda place xx On 24/04/2015 9:32 AM, “Travelling Italy with Lyn” wrote:
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Really enjoyed reading this post:-)
Fabulous looking place, shop till you drop on a Wednesday I would say. Xx
Thanks Leah. I think we would need a very generous credit card to shop at most of these stores. I am sure the markets would be fabulous. L xx On 24/04/2015 11:17 AM, “Travelling Italy with Lyn” wrote:
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Another gorgeous place – next time save up for a little shopping spree.Kay
And how I love shopping in Italy Kay On 24/04/2015 1:43 PM, “Travelling Italy with Lyn” wrote:
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A shopping spree would be such a wonderful experience in this town. I love the clean, upscale look of it.
It was a delightful combination of the old and new. Plus it was refreshing to be in a town almost people free which was pretty much the same everywhere we went that day. On 24/04/2015 3:30 PM, “Travelling Italy with Lyn” wrote:
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Looks lovely Lyn! Think I much prefer the market shopping to posh shops …I know my credit card would! 😄😄
As we know Mary we have bought many great things at markets in Italy
Forte dei Marmi is one of our favourite places to go for lunch. The passeggiata there is such fun to watch.
I can imagine that the passeggiata would be interesting. Lovely streets to wander on
I really regret not visiting tthe coast when I was in Tuscany last time.
Great post. It would be nice to see some photos during the summer.
Neno
We forget how close the coast is. It is an easy drive from Lucca. It was not crowded when we were there as it was the beginning of the season. It was perfect. Thanks for visiting my blog
As your title implies, “Another delightful Discovery”.
Yes thanks Gail. The unplanned are often the best
Next time you have to go when they have their mercato all’aperto-probably the best I’ve been to-really high end products.
Sounds like a must. I enjoy markets in Italy and this one sounds very special